How are SEO Services in the USA Adapting to AI & Generative Search?

The way people search or surf about a topic is changing. Google has rolled out AI overviews, and most people use AI search engines like Gemini and ChatGPT. The first spot on Google now no longer belongs to one website, but it has an overview of information from multiple sources. 

With zero-click searches increasing, it is now easy to say that the old way of doing SEO will no longer bring results. 

But that doesn’t mean that SEO doesn’t work anymore; it is the way SEO is done that is changing. Still, millions in the USA use Google for their queries every day, so SEO is still one of the promising prospects for you to get more clients. 

If you want to hire someone for seo service in the USA, you can skim the below-mentioned trends to know exactly what you must expect from your client. 

Search engine channels have increased.

Five years ago, there were not many reliable options other than Google or Bing to surf the internet. Today, you have plenty, and the rise of AI search has also increased significantly. Not everyone has shifted to AI from Google because of outdated information that cannot be trusted. 

But yes, most AI platforms have started giving tough competition to Google’s legacy, and it is also one of the reasons why Google had to introduce the AI overview feature. 

Apart from AI overviews, Google is also planning to implement new AI features to the SERP. According to speculations, Google is trying to bring in a get explanation button where you can get detailed insights about a specific topic. It is a double-edged sword for Google one side, zero-click search makes it easy for users, but tough for businesses to operate. 

Businesses need to work on content that is optimized for AI search, and for that to happen, you need Authoritative and trustworthy content. 

Answer engines are not close to Google yet.

OpenAI started a new feature called ChatGPT search last year, and it has already covered 1% of the total market share, which is something to note. Perplexity is so far the most search-friendly platform for users, as it has gained over 15 million users worldwide. 

So, how does it even affect your SEO?

Just think about referral traffic, and if AI recommends your business, it already gives it credibility, which you can’t earn despite spending millions on Google ads. 

Community search results do matter.

Community forums like Quora and Reddit already have a big role in every SEO strategy, and it is the same in 2025 as well. If you want to win your customers’ trust, then you must ensure that your business is present on platforms where your customers spend their time. 

One of the main reasons why your business needs to be active on forums is that they answer direct questions from customers. Some of the top marketing companies, like the Blurn, New York, have already built community marketing strategies to capitalize on their clients, and you must not miss out on this trend. 

SEO for sales and not for rankings

There was a time when SEO was done only to get ranked, but with rising demands, companies have shifted from rankings, and now they want results. As a business owner, you must partner with an SEO agency that brings you the results you want, whether it is about forms filled out or purchases initiated. Be clear about what you expect from your SEO agency before hiring them. 

Summary

People keep saying SEO is dead, but that idea doesn’t really hold up. SEO hasn’t gone anywhere; it’s just changed shape. Sure, some websites have lost traffic, but plenty of others are getting more visibility and a stronger brand presence than ever. 

In the near future, SEO is about creating content that shows up in answers, that pulls customers from social media platforms, not confuses them. Businesses that understand these SEO trends sooner will keep winning.